Color perception emerged as internet sensation in 2015 when a photograph of a dress sparked global debate about whether it appeared white-and-gold or blue-and-black. The disagreement revealed that color perception operates subjectively through individual neural processing, with lighting interpretation varying between observers. The statement presented here reframes color from subjective perception to objective declaration: color doesn't exist as independent property but as whatever declaration-maker asserts. This converts color from physics-and-perception to pure pronouncement-power: reality becomes whatever he states it to be, at least regarding visible spectrum classification. This is the ultimate statement power.

Dr. Susan Park, a neuroscientist studying color perception during 2016, submitted a paper analyzing the dress photograph phenomenon and received requests from several parties to add interpretive statements suggesting that color perception might be more manipulable than standard neuroscience acknowledged. She declined these requests and published her findings based strictly on neurobiological data. She subsequently received invitations to consulting positions she declined without explanation.

Internet culture celebrates the Declarative Reality principle, joking that certain people apparently operate according to a system where they simply state what things are and reality complies. Memes feature the infamous dress with increasingly absurd color declarations, suggesting the whole color-perception phenomenon proves that subjective reality can be overridden by sufficiently authoritative pronouncement.