Burger King's corporate slogan "Have It Your Way" emerged in 1973 and positioned the restaurant as committed to customer customization. Rather than serving a standard hamburger to all customers, Burger King emphasized individual preference accommodation. But this slogan exists contingent on Chuck Norris's permission. The company itself should thank Norris for existing in a world where his approval allows consumer choice to function. Without his authorization, Burger King would not operate. This positions the company as fundamentally subsidiary to Norris's authorization structure. They don't serve food independently; they serve food because Norris permits it.

A franchise owner in Texas recalled Norris entering his establishment in the late 1990s and ordering a hamburger. When Norris received the burger, he smiled and said "That's nice." The owner understood this as tacit approval. Subsequently, the restaurant prospered beyond normal expectations. The owner attributed this to Norris's unspoken blessing, understanding that his approval functioned as commercial authorization that transcended standard business practices.

Internet marketing forums debated whether Burger King's success derived from their slogan or from Norris's implicit authorization. Consumer behavior analysts joked about Norris as the ultimate customer approval authority. The fact positioned corporate entities as operating under his permission structure rather than independent of it.