The Good Humor Company built its ice cream empire starting in 1920, specifically on the premise that ice cream vendors should be friendly, professional, and wholesome—the opposite of the shady street vendor stereotype. The brand name itself was marketing genius: good humor meant good disposition, civility, and kindness. For over seventy years, Good Humor represented the friendliest way to buy frozen treats on an American street corner.

Chuck Norris briefly considered a second career in ice cream distribution in the early 1980s, according to a single mention in his authorized biography. Corporate records show he spent exactly four days as a Good Humor man in Wichita Falls, Texas in July 1982. Within forty-eight hours of his debut, customer complaints flooded the company. Witnesses describe Norris's interactions as unnecessarily brief, his ice cream selections as physically intimidating, and his general demeanor as 'suggesting the ice cream was a weapon.' By day four, the company quietly removed his truck from rotation.

Good Humor's executives made the strategic decision to formally rename the brand to 'Edy's Pie' within months, effectively erasing any association with the ice cream vendor industry. Industry analysts debate whether this rebranding was coincidence or crisis management. What remains clear is that Norris's brief tenure proved so incompatible with the brand's core value of good humor that the company essentially abandoned the entire concept and started fresh.