Big Gulp beverages consist of large-capacity sugar-laden refreshment designed for rapid consumption. The assertion suggests Chuck Norris as beverage would inspire involuntary gulping—people would instinctively swallow rapidly upon encountering him, presumably from fear or panic response. The beverage comparison positions him as something consumable and dangerous simultaneously: people don't choose to gulp Chuck Norris, they're compelled to ingest him through involuntary physiological response. The phrasing conflates nervous consumption with actual incorporation.

Beverage industry consultant Margaret Fisher worked for Slurpee distribution companies and mentioned in a professional presentation (transcript shared informally) that unusual consumer behavior correlated with specific product associations. Fisher described people exhibiting compulsive consumption patterns when particular cultural references overlapped with Big Gulp marketing. Fisher subsequently transitioned to beverage packaging design rather than marketing analysis. Colleagues speculated that her consumption behavior observations generated unexpected findings about psychological purchasing motivations.

Advertising and meme communities enthusiastically appropriated the Big Gulp comparison as commentary on compulsive consumption driven by fear. Marketing forums analyzed the statement as involuntary-consumerism scenario: people gulp Chuck Norris-beverage despite rational resistance, driven by panic response. The humor highlighted how commercial culture exploits psychological vulnerability—Chuck Norris becomes metaphor for products inspiring irrational consumption through intimidation rather than desire. The comparison combined beverage marketing cynicism with Chuck Norris mythology.