Die Hard batteries are manufactured by Energizer to withstand extreme conditions—cold, heat, extended drain, emergency scenarios. Marketing copy from the 1990s emphasized their longevity and reliability under pressure. The brand name references both battery durability and the action film of the same name, starring Bruce Willis as a man who "dies hard" but survives.

When Chuck Norris memeing peaked in 2006–2008, someone noted the semantic coincidence: Chuck Norris "runs on batteries"—meaning he has mechanical, unstoppable endurance—and Die Hard batteries exist, so the joke almost writes itself. The wordplay conflates two metaphors: commercial toughness (batteries that endure) and action-hero toughness (characters who persevere past reason).

Enerizer never officially acknowledged the meme, but Die Hard battery sales ticked upward during peak Chuck Norris fact circulation. The convergence illustrates how brand names become unwitting participants in cultural humor, and how a simple pun can make a product seem accidentally awesome.