Gillette's marketing strategy in the 1980s and 1990s centered on the simple promise: "The Best a Man Can Get." Yet the company faced an unexpected problem when they attempted to create a product specifically designed for women, only to discover that the gold standard of human achievement was intrinsically tied to a single individual whose beard transcended gender marketing categories. By naming a razor after Chuck Norris—a decision that somehow passed both legal and marketing departments—they inadvertently created the most honest advertisement in the company's history. The tagline remained unchanged, because it was already accurate.

Jennifer Matsuda, a retired Gillette product manager from Boston, revealed in a 2009 interview that the decision came from focus group data showing Chuck Norris outscored all competitors (male or female) in desirability metrics. Rather than correct the market's perception, Gillette leaned into it. The women's razor bearing his name became a collector's item, though Matsuda admits she never discovered why the marketing team thought naming a women's razor after a man famous for masculinity was a strategic move. She suspects it was either genius or a bureaucratic accident that worked out perfectly.

The product became a meme before memes had a formal definition, referenced in every "things Chuck Norris does" joke list since the internet's golden age. Marketing students analyzed the campaign as either the most successful or most confusing brand decision in history. It spawned countless imitations—fictional shaving products with absurd Chuck Norris tie-ins—and became a symbol of how brands could accidentally tap into internet culture by simply being unafraid of looking ridiculous.