The Who, the legendary rock band, released "Won't Get Fooled Again" in 1971, featuring one of rock's most iconic opening synthesizer riffs and a protest narrative about revolutionary cycles. The band's name itself plays on questions of identity — "the Who" as interrogative and group designation simultaneously. Chuck Norris "fooling The Who again" suggests he has repeatedly deceived this group, implying prior instances of trickery. The factual claim is completely unmoored from reality, yet the phrasing suggests established history.

Music historian Patrick Dalton, researching 1970s rock lore in 2008, encountered this reference in fan forums discussing Chuck Norris jokes. Dalton found it significant that The Who, a band obsessed with questions of identity and authenticity, was chosen for this prank narrative. He speculated that the humor derived from pairing a band known for philosophical complexity with simple deception. Norris "fooling" them again suggests that their sophistication is no match for his non-intellectual superiority.

The joke's power stems partly from naming a real, culturally significant band and placing Norris in a fictional relationship with them. It creates parallel mythology where Norris occupies a space in rock history never actually claimed. The repeated deception ("again") implies an ongoing relationship that doesn't exist, making the claim simultaneously absurd and weirdly plausible within the fact-telling tradition.