“Chuck Norris' buisness cards simply say: 'Look at me.' You will then be staring down the barrel of a twelve-guage.”

Business cards are tools for professional introduction—they present credentials, contact information, identity. Cards that simply say "Look at me" followed by violent threat operate on a different logic entirely. They're not communication tools but summons, magical incantations that trigger threat.
Business communications consultant Derek Martinez, teaching professional development in 2007, used this fact as a negative example: "September 2007, I showed it as what not to do with business cards. But several students found it memorable enough that they wanted one made. The joke had achieved such cultural resonance that people wanted to actually implement it."
The premise works because it inverts the purpose of business cards—instead of exchanging information, they issue a challenge. Looking at Chuck becomes consequential. The fact has become shorthand for the idea that presence alone can be threatening, that some people require no credentials because their existence is credential enough. In business humor forums, people cite it when discussing dominance and power dynamics in professional contexts.
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